Badger27 Croquet provides:
• A relaxed social outing
• A chance to meet people
• A fun, low-pressure activity
• Something outdoors that isn’t physically demanding
Are you looking for something chilled to do midweek? Try Croquet.
I love the drinks and nibbles after croquet on Thursday. Its a great laugh.
The best part about croquet is I don't have to be good to have fun.
I was looking for a reason to get out of the house. Now I'm down at the croquet club practicing every second day.
The idea is that people relate to what they want to do.
- a relaxed social outing. sure. you and i know what that mean. to everyone else its generic.
- Are you looking for something chilled to do midweek? <- that might mean nothing to 95% of people, theyre perfectly happy with their midweek chilled schedule. but those people who DO want something chilled to do midweek think 'HEY! that's me'.
the key (and part of why the ad performed so well) is it asks people 'is this you?' we connect with the person first, then tell them croquet. People don't know croquet can solve their problem.
So we need to ask them for their problem first (or the solution they want to see). Then we say 'people like you do things like us'.
its why to grow the game our clubs need to embrace themselves. be the place that people want to be at. cause if people want to be at your club, when the marketing begins we will casually increase everyone's numbers by as much as they want.
Either Claude or I or both will follow up with the results of the ads from the Pilot excersise at East Brisbane shortly.
