Why do we need to all have high tea on the same day?
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Our club has play organised for the 8th March, can we do another day?
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The Croquet and High Tea membership drive involves coordinating marketing and event promotion for potentially 42 clubs across the state. A single unified message, such as ‘Join us for Croquet & High Tea on International Women’s Day,’ simplifies communication, maximises impact, and ensures consistency.
From a marketing perspective, consolidating efforts into one message allows us to allocate the $10,000 marketing budget effectively. Promoting one event on a single date is far more impactful than dividing resources across multiple dates, which would dilute the campaign’s effectiveness and visibility.
When the event was first planned one club had a State Competition scheduled. By collaborating with the club and the CAQ event coordinator, the competition was rescheduled, enabling the club’s participation.
This isn't a one off project, but the beginning of a much wider reformation process of CAQ's relationships within our croquet community. This relationship will be based on mutual positive doing everyone together looking to grow our sport and clubs. In the example above, the club came to use when the date was announced with enthusiasm to participate but a reason they couldn't- so we found a solution.
So if your club can't participate get in contact with us here or penelope@croquetandhightea.com and we will have a positive discussion about the situation.
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