Promoting your club
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Letting people know your croquet club exists and showcasing what makes it great is key to attracting members and building community support. You don't need a huge budget – simple, consistent marketing can make a big difference.
Basic Promotion Tips:
- Know Your Message: What makes your club special? Is it the friendly atmosphere, the competitive play, the beautiful grounds, the social side? Focus your promotion on these key selling points.
- Your Website/Online Presence:
- Keep it up-to-date with contact details, joining information, event schedules, and photos.
- Make sure it's easy to navigate, especially for potential new members.
- Social Media (e.g., Facebook):
- Share regular updates: photos from game days, event announcements, member achievements, 'come & try' day promotions.
- Engage with comments and messages promptly.
- Consider targeted local advertising for specific events (can be low cost).
- Visual Appeal: Good photos and maybe short videos showing people enjoying croquet are powerful! Capture the fun and social aspects, not just the technical play.
- Local Media: Send brief press releases or event notices to local newspapers or community radio stations – they often welcome community news.
- Flyers & Posters: Simple, well-designed flyers can be effective on local community noticeboards (libraries, community centres, shops).
- Tool: Check out design tools like Canva for creating professional-looking flyers easily.
- Word of Mouth: Encourage happy members to talk about the club!
Consistency is key – regular small efforts are often better than one big splash. Promote the fun and friendship of croquet!
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