Long-term health depends on always finding new members

[admin]

A thriving croquet club is one that welcomes new faces and keeps its current members happy and involved. That's why thinking about Member Growth and Marketing is so important for the long-term health and vitality of our clubs.

Why focus on this?

• Brings New Energy & Ideas: New members bring fresh perspectives, enthusiasm, and potential new volunteers or committee members down the track.
• Ensures Future Viability: A steady stream of new members helps ensure the club remains active and sustainable for years to come. More players on the lawn is always a good thing!
• Increases Club Income: More members generally means more membership fees and potentially more participation in events, helping the club's finances.
• Builds Community Profile: Actively promoting your club raises its visibility in the local area, attracting interest not just from potential players, but also possibly sponsors or community support.
• Strengthens the Sport: Growing participation at the club level helps strengthen croquet overall in Queensland.
• Keeps Things Vibrant: Marketing isn't just about getting new people; it's also about communicating effectively with current members, promoting events, and celebrating club life, which contributes to member satisfaction.

Thinking about how we attract people to try croquet and how we promote our clubs isn't just a 'nice-to-have' – it's a key part of ensuring a bright future for the game.