Engaging your members
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Attracting new members is important, but looking after the members you already have is absolutely vital for a healthy croquet club! Happy, engaged members are more likely to stay, volunteer, and spread positive word-of-mouth.
Strategies for Member Engagement & Retention:
- Good Communication: Keep members informed about what's happening at the club – news, events, results, committee decisions. Use multiple channels (email, newsletter, noticeboard, website, social media).
- Variety of Play: Offer different types of croquet activities to cater to various interests and skill levels (e.g., social play, competitive fixtures, handicap events, fun formats).
- Social Connection: Foster the social side! Organise regular social events, encourage mingling after play, and create a welcoming atmosphere where friendships can form.
- Involve Members: Ask for input and feedback on club matters. Create opportunities for members to volunteer or contribute in ways that match their skills and interests (even small tasks help people feel involved).
- Recognise Contributions: Acknowledge members' achievements (on the court and off), milestones (birthdays, anniversaries), and volunteer efforts.
- Seek Feedback: Regularly ask members what they enjoy about the club and what could be improved. Use simple surveys or informal chats. Act on feedback where possible and let members know you've listened.
- Address Concerns: Have a clear process for members to raise concerns or issues, and address them fairly and promptly.
- Value for Money: Ensure members feel they are receiving good value for their membership fees through well-maintained facilities, organised play, and a positive club environment.
Making members feel valued, connected, and heard is key to building a strong and loyal club community.
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