Promoting your event

[admin]

You've planned a fantastic club event – now you need to make sure people know about it! Effective promotion is key to getting good attendance, whether it's a social night, a croquet competition, or a fundraiser.

Tips for Spreading the Word:

• Know Your Audience & Message: Who are you trying to reach (members, public, specific groups)? What's the key information they need (What, When, Where, Why, Cost, How to RSVP/Register)? Keep your message clear and appealing.
• Use Club Channels:
  • Noticeboard: A prominent poster at the club is essential.
  • Newsletter/Email: Announce the event clearly with all details and booking info. Send reminders closer to the date.
  • Website: Create an event page or calendar entry with full details.
  • Word of Mouth: Encourage committee members and keen members to talk about the event.
• Social Media (e.g., Facebook):
  • Create an event listing.
  • Post engaging updates leading up to the event (photos, teasers, reminders).
  • Share in relevant local community groups (if appropriate for the event type, e.g., 'Come & Try' days).
  • Consider a small, targeted paid boost for key public events.
• Local Promotion (for public events):
  • Posters/Flyers: Place them in local libraries, community centres, relevant shops.
  • Local Media: Send a brief event notice to the community section of local newspapers or radio.
• Clear Call to Action: Make it obvious what you want people to do (e.g., "RSVP by [Date]", "Register online here:", "Buy tickets from the President").
• Timing: Start promoting early enough to give people notice, but not so early they forget! Send reminders closer to the date.

Choose the promotion methods that best suit your specific event and target audience. Good promotion builds excitement and helps ensure a great turnout! (See the Member Growth & Marketing category for more general marketing tips).