Growing Your Club · 3 min read
Google advertising: who sees it, where it appears, what it costs
A summary of the July 2026 report to the Management Committee. The full report is attached at the foot of the page.
Read the guide →Hub · Practical
Growing Your Club
What has actually worked at Queensland clubs to bring people in and keep them, from a structured Come & Try session through to running an event that makes a visitor want to come back.
The 3 sections here, and the colour each one runs on
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Growing Your Club
Marketing that works for croquet, and turning visitors into members.
01RevSport vs New Homepage: the ranking results vindicate the committee's decisionA before-and-after comparison of croquetqld.org's Google and AI visibility, five weeks after the new website went live.02Your Club's Loan Mallets Are TeacupsThe mallet you hand a first-time visitor is their first impression of your club. Here's how clubs keep theirs in good shape, cheaply.
03What Google Advertising Actually CostsCAQ spends about $12 a week on Google display ads. Here is what that buys, how it is built, and what the same money would cost in letters or letterboxed flyers.02 / 03
Come & Try
A structured way in for people curious about croquet, and a steady pipeline of new members for clubs.
- 01Managing your Come and Try advertisingHow CAQ's Come and Try advertising moves money away from a club that is full and towards nearby clubs that still have spaces.
- 02Come & Try — how it works, from sign-up to sessionA structured way in for people curious about croquet, and a steady pipeline of new members for clubs. What the system does, and what a club actually has to provide.
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Running Events
Tournaments, open days and social days — planning and paperwork.
Nobody expects you to know all of this
If Growing Your Club doesn't answer it, ask on the forum — the odds are strong that another Queensland club has already been through exactly the same thing.
Where else to look
The rest of Club Hub, beyond Growing Your Club.
Running the CommitteeThe constitution, the committee's own duties and sharing the volunteer load — are we doing this properly?
Money & GrantsFinancial records, the treasurer's obligations, audit tiers, and finding grant money.
Keeping the Club SafeInsurance, risk and Blue Cards — what's covered, what's required, and what to do when something happens.
Grounds & FacilitiesLawns, equipment and buildings — how do we keep the place playable?
myCroquetThe membership system — one login, not two systems: club secretaries manage their own members directly.
CroquetClaude & AIWhat's being built for CAQ and clubs, and how AI is used and labelled — who made this and is it real?